Tina Kao

Senior UX/UI Designer

Design user experiences with opportunities to experiment, apply new technologies and interaction patterns to solve customer problems.

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Freshlocal Solutions logo

Senior UX/UI Designer

Freshlocal Solutions (TSX: LOCL), FoodX
Permanent full-time
June 2021 - Current
Vancouver, BC, Canada

FoodX, a division of Freshlocal Solutions, is a scalable end-to-end SaaS eGrocery Management Solution (eGMS) designed for grocery retailers who want to succeed in online grocery with a scalable and profitable solution. Our clients are the largest multinational retailers in the world by revenue, including Carrefour and Walmart Canada.


  • Create new products for our expanding eGMS platform on desktop and mobile counterparts.
  • Support the product team in the development and implementation of digital products.
  • Produce high quality UX design artifacts to effectively communicate concepts and solutions.
  • Build clean and detailed UI artifacts adhering to the design system.
  • Actively communicate with the internal team and other stakeholders for a spectrum of products.
  • Mentor other team members and drive effective processes.
  • Multi-tasking, time-management, and prioritize tasks in an agile environment.

Product Designer 2

Microsoft (NASDAQ: MSFT), Xbox Game Studios, The Coalition
Contract full-time
March 2018 - December 2020, 2 years 10 months
Vancouver, BC, Canada

First and independent UX/UI Designer in The Coalition Web Team to launch five Gears of War franchise and product websites. I Partner with the Web Product Owner, Web Producer, Lead Developer and contribute to the scoping and planning of each milestone.

UX responsibilities

  • Work in the development and evaluation of personas, usability studies, testing and competitive landscape.
  • Create and rapidly iterate on ideas using process flows, prototypes, wire-frames and high-fidelity designs to effectively communicate design strategies and detailed interaction behaviours.
  • Deliver sitemaps, wireframes, information architecture, intuitive user flow between websites, and high-fidelity prototypes on all screen sizes.
  • Design personalization, give users more control, build excitement, loyalty, connection, and long-term relationship.
  • Ensure products are both responsive and adaptive, consisting of its brand and consumer experience.
  • Determine call-to-action priority and increase content discoverability.
  • Drive the design vision across new websites and participate in the discovery and planning of new products and features.
  • Determine and present minimum viable product web features.
  • Present my designs and explain my thought process to the Web Team and Key Stakeholders, and iterate based on feedback.

UI responsibilities

  • Create a design system that is reusable, scalable and shareable among teams and partners.
  • Meet web accessibility standards.
  • Starter kit components and style guidelines.
  • High-quality graphics and SVG iconography for development.


Messenger logo

Creative Director

Secure Enterprises
Permanent full-time
December 2014 - October 2016, 1 year 11 months
Vancouver, BC, Canada

Secure Enterprises is a software research and development company.

UX/UI Responsibilities

  • Deliver user experience and user interface design for messenger application and branding.
  • Identify problems, set benchmarks to address it, design, test and iterate on different solutions.
  • Guide user experience design throughout the planning and development life-cycle for iOS and Android platforms.
  • Deliver logo identities, layout, type, icons, wireframes, user flows, information architecture, rapid prototypes, high detail visual mockups and design guidelines.


  • Secure Messenger app on iOS and Android
  • Device Management System for businesses to secure and protect customer data on employee devices
  • Moola app on iOS and Android
  • Websites

Fortinet logo

User Interface/Graphic Designer 3

Fortinet Technologies (NASDAQ: FTNT)
Permanent full-time
September 2012 - November 2015, 3 years 3 months
Vancouver, BC, Canada

Fortinet is the fourth-largest network security company by revenue worldwide. It develops cybersecurity solutions, including hardware devices such as firewalls, software and anti-virus service protection, intrusion prevention systems and endpoint security components.

The company has 330,000+ enterprise users and 3.4 million+ security appliances shipped. Customers include Microsoft Azure, Amazon Web Services, Dell SecureWorks, Intel and oracle.


  • Design graphical user interfaces for software applications on iOS and Android, as well as consoles on macOS and Windows.
  • Deliver high-quality mockups and graphical assets to facilitate user interface implementation for our Software Engineers in an agile work environment.
  • Create websites, web portals, marketing collaterals, hardware packaging, handbooks and presentations.
  • Communicate graphic standards and specifications to team members and provide documentation of design guidelines and specifications.
  • Deliver visual data, user flow, wire-framing, icons, illustrations, type, layout and print quality control.


  • Applications
    • FortiOS - Network security operating system
    • FortiManager - Centralized security management system
    • FortiClient - Next generation endpoint protection
    • FortiClient EMS - FortiClient enterprise management server
    • FortiClient VPN - VPN connection between android device and FortiGate
    • FortiAnalyzer - Centralized network logging and reporting
    • FortiExplorer - Setup wizard
    • FortiToken - One-time password software token app
    • FortiAP - Wireless access points
  • Websites
    • Video Library - Video tutorials of Fortinet products
    • Document Library - Publications of Fortinet products
    • ForitGuard Center - Threat research and response on vulnerabilities and threats
    • FortiCloud (SaaS) - Offering range of management and services
    • Beta Program - Enrollment for future software release
    • FortiClient - Endpoint protection of your software and hardware inventory
    • Fortinet PMDB - Product management database
  • Hardware prints

Lululemon logo

Industrial Designer

Lululemon Athletica (NASDAQ: LULU), Ivivva Athletica
January 2010 - April 2010
Vacouver, BC, Canada

Lululemon is an athletic apparel retailer and founded Ivivva Athletica for its younger clientele. Ivivva Athletica focuses on creating athletic sportswear for active girls age 6 to 14.


  • Design an in-store chandelier for Ivivva to display expressions of body movement and give character to girls (16 through the eyes of a 12 year old).
  • Deliver sketching, user research and rapid prototyping.
  • Design products that can be easily rotated seasonally and used to tie-in the athletic apparel and themes being featured in Ivivva stores in Vancouver, Calgary and Victoria.


The in-store chandeliers were rotated seasonally and used to tie-in the athletic apparel and themes being featured in Ivivva stores in Vancouver, Calgary and Victoria.

The Coca-Cola Company logo

Industrial Designer

The Coca-Cola Company (NYSE: KO), Far Coast
September 2009 - December 2009
Vancouver, BC, Canada

The Coca-Cola Company is a multinational beverage corporation, manufacturer, retailer and marketer. Far Coast is The Coca-Cola Company's entry into the specialty coffee and tea category.


  • Design a furniture collection that was manufactured and used in major Far Coast Venues and installations in the Whistler Athlete’s Villages and the Lower Mainland during the 2010 Winter Olympic Games.
  • Capture Far Coast brand essence; colour and style.
  • Build the Far Coast and 2010 Winter Olympic brand while creating the ambiance and feel of Far Coast "warming zone".
  • Deliver rapid prototyping, AutoCAD drafts, ergonomics, user research, case scenarios and usability testing.
  • Ready-to-assemble for flat-pack assembly to ease production and transportation.


Outdoor lounge chair, community table, and coffee table

Emily Carr University of Art and Design

Bachelor of Design Major in Industrial Design
September 2006 - May 2010
Vancouver, BC

British Columbia Institute of Technology

Applied Web Development Associates Certificate
February 2011 - April 2012
Vancouver, BC


Microsoft Accessibility in Action
Issued December 2020
See credential

Tools and Software

  • Adobe XD, Photoshop, Illustrator, InDesign, and Dreamweaver
  • Microsoft Azure Insights
  • Power BI Insights
  • Zeroheight
  • Principle
  • Sketch
  • Figma
  • Zeplin
  • Miro

User Experience

  • Application design on iOS, macOS, Android, and Windows
  • Drive design from project initiation phase to launch
  • User research, usability testing, and analysis
  • Responsive and adaptive web design
  • Wireframe and information architecture
  • User scenarios and task flows
  • Human-computer interaction
  • Sitemap and user journey
  • High-fidelity prototypes
  • UX value proposition
  • Presentations
  • Accessibility

User Interface and Visual

  • Design system of visual and interaction specifications
  • Style guide; typography, color usage, and iconography
  • Layout and uniform elements
  • Graphic and illustration
  • Print production
  • Brand identity


  • JavaScript
  • HTML5
  • CSS3