Gears POP! is a spin-off video game of the Gears of War series for mobile devices based on Funko's POP! toyline. The game is available on the Apple App Store and Google Play Store. The game launched August 22, 2019 with over 4 million players and was an Apple "Game trend of the year" nominee.
Determine core features to support a casual mobile game audience. Present MVP features, specific competitive landscape features, designs and explain my thought process to key Stakeholders. More about me.
Site supports a casual mobile game audience of 10+ age. It introduces an around-the-clock game experience, short-burst gameplay, and a quality cinematic trailer that is satisfying for Gears fans.
Convince Xbox Games Marketing for The Coalition web team to build gearspop.com by showcasing high-fidelity prototypes. We took this work with a timeline for the soft launch date.
Build awareness and be a channel to acquire users and support performance marketing efforts within a tight timeline for the soft launch date of October 2018.
I presented MVP version of the site that meets all requirements and does not hinder our ability to scale up to next phases of the site.
Determine core features to support a mobile game audience.
Interactive design walkthrough meetings with Lead Engineer and Stakeholders.
Address any final revisions on FAQ and Support from support flow design.
Xbox Senior Global Brand Manager, Senior Marketing Director and Director of Communications.
Images and user interface assets locked.
Understanding our end users, goal and vision for our web to identify features that are essential to delivering the best outcomes for our MVP. Early adopters will be used to obtain feedback on the MVP and determine the strategic direction of further product development.
Mobile gamers that actively seek out new games from mobile gaming websites, reviews, and mobile game developers.
Test website hypothesis with minimal resources, starting with no CMS requirement. Site should be:
Inform about Gears POP!, download, play, platform availability, and iconic Gears characters.
Form fields and successful submission messages.
Designed suitable for the target 10+ age audience. It's very bright and colorful that shows the theme of the game.
|UX/UI Designer||Tina Kao|
|Sr. Producer||Carolina Smith|
|Web Producer||Jim White|
|Lead Software Engineer||Karl Romanowski|
|Software Engineer||Sarah Nicholson|
|QA Tester||Artem Chaykin|
|Sr. Xbox Brand Manager||Nicole Fawcette|
|Sr. Xbox Product Marketing Manager||James Yin|
|Director of Communications||Dana Sissons|