Gears of War is an award-winning and billion-dollar AAA title video game franchise developed by The Coalition, and owned by Microsoft Studios. Gears POP! is coming to the Apple App Store and Google Play Store in 2019.
The website supports a casual mobile game audience for Teen+ age group. It introduces around-the-clock game experience, short-burst gameplay, and quality cinematic trailer that is satisfying for Gears fans.
I deliver Gears POP! game features to web for desktop, tablet, and mobile – including both the user flows and the user interfaces. I present MVP features, specific competitive landscape features, designs, and explain my thought process to the Web Team and Key Stakeholders.
I ensure the website builds a slice across the following layers:
Implemented MVP features:
Company: The Coalition, Microsoft Corporation
Product: Gears POP! website
Web launch: November 2018
Role: Web UX/UI Designer
Collaboration: Web Product Owner, Web Producer, Art Directors, Software Engineer Lead, and Web Developer
Deliverables: MVP research (determine core features), compeititive landscape research, plan of action, user research, wireframes, user flows, information architecture, rapid prototypes, user interface, design guidelines, UX/UI/CX, and web design guidelines
Software tools: Adobe (Xd, Ai, Ps), Microsoft Azure, and Axure RP
Date: March 2018 - Present