Tina Kao

Lead Product Designer

I believe exceptional design transcends mere aesthetics; it delivers tangible results. My user-centered designs empower individuals to achieve their objectives, creating positive impacts and driving success for my clients.

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Operto logo

Operto Guest Technologies
Product team
Permanent full-time
February 2023 - current
Hybrid Vancouver, BC, Canada

Lead Product Designer

Operto is a pioneering hospitality automation and IoT operating system, reshaping the guest experience and spearheading a transformation in hospitality management across vacation rentals, hotels, and serviced apartments.

UX/UI responsibilities

  • Enhancing the efficiency of a B2B SaaS hotel and short-term rental management platform by optimizing administrative and staff tasks, resulting in improved daily workflow productivity.
  • In my leadership capacity, I’ve closely collaborated with the VP of Product, Product Managers, Developers, and Customer Success Specialists to collect requirements and develop wireframes, prototypes, and high-fidelity designs for Operto Teams.
  • As a staunch advocate of user-centered design principles, I’ve consistently ensured that Operto Teams aligns seamlessly with user needs and expectations.
  • My user research initiatives, including customer interviews, have been pivotal in identifying pain points and uncovering valuable opportunities for improvement.


I'm currently with Operto Teams, a web app designed for property managers and staff. I play a role in enhancing property management efficiency through features like automated housekeeping and maintenance management, and seamless integration with booking platforms.

SPUD logo

E-commerce team
Permanent full-time
July 2022 - September 2022
Remote Canada

Lead UX Designer

UX/UI responsibilities

  • Design customer experience to meet the demand for online grocery orders.
  • Partner with product management, inform design decisions, and improve customer retention.
  • Develop the creation of design concepts, including marketing, promotional campaigns, and other customer-facing messaging.
  • Pioneering a new design system, providing mentorship to team members, and upholding design consistency in alignment with web accessibility standards.
  • Managing, executing, and delivering projects under stringent deadlines.


I worked to SPUD, an online grocery delivery service that empowers customers to order fresh, organic groceries, household essentials, and personal care products for convenient home delivery via their e-commerce platform.

SPUD logo

FoodX team
1 year 2 months
Permanent full-time
June 2021 - July 2022
Remote Canada

Senior UX/UI Designer

FoodX (subsidiary of SPUD) is a B2B SaaS-based eGrocery management software platform. It operates grocery fulfillment and covers inbound, inventory, outbound, and reverse logistics used by retailers. Our clients include Carrefour Europe and Walmart Canada.

UX/UI responsibilities

  • Design products for our expanding end-to-end platform on desktop and mobile counterparts.
  • Facilitating collaborative workshops, user workflows, and developing wireframes and high-fidelity interactive prototypes.
  • Producing top-tier UX design artifacts to communicate concepts and solutions effectively.
  • Creating meticulous UI artifacts in adherence to established design systems.
  • Maintaining active communication with cross-functional teams, including Product Managers, Business Analysts, Software Engineers, QA Testers, Technical Writers, Designers, and key stakeholders.
  • Providing crucial support to inbound and outbound teams in the development of digital products.
  • Serving as a mentor to team members and driving the implementation of effective UX design and user research processes.
  • Multi-tasking, time-management, and prioritize tasks in an agile environment.
  • Actively seeking opportunities to enhance and standardize the user experience across our product portfolio.


I worked on five out of the ten FoodX applications:

  1. Fresh app: focused on maintaining inventory freshness and accuracy.
  2. Replenishment app: streamlined inventory replenishment from bulk to fixed locations.
  3. Streamline app: optimized inbound purchase order receiving.
  4. Delivery app: managing territory assignments for warehouse deliveries.
  5. Solve app: managing fulfillment issues, ensuring orders were completed on time before shipping.

Microsoft logo

Xbox Game Studios
The Coalition team
Contract full-time
March 2018 - December 2020
2 years 10 months
Onsite Vancouver, BC, Canada

Product Designer IC2

First and sole Product Designer/Individual Contributor (IC) in The Coalition web team to launch five Gears of War franchise and product websites. I partner with the Web Product Owner, Web Producer, Lead Developer and contribute to the scoping and planning of each milestone.

UX responsibilities

  • Lead the development and evaluation of personas, conduct usability testing, and analyze the competitive gaming landscape.
  • Generate and iterate on design concepts, utilizing process flows, prototypes, wireframes, and high-fidelity designs to effectively communicate design strategies and detailed interaction behaviors.
  • Produce comprehensive deliverables, including sitemaps, wireframes, information architecture, and intuitive user flows across various screen sizes.
  • Foster excitement, loyalty, connections, and long-term relationships with gamers.
  • Ensure product responsiveness and adaptability, with a focus on enhancing the brand and consumer experience.
  • Prioritize and enhance call-to-action elements to improve content discoverability.
  • Drive the design vision for five new websites and actively contribute to the discovery and planning of new products and features.
  • Identify and present minimum viable product web features.
  • Communicate design concepts and thought processes to the web team and key stakeholders, iterating based on valuable feedback.

UI responsibilities

  • Establish a reusable, scalable, and shareable design system for cross-functional teams and partners.
  • Ensure compliance with Microsoft's web accessibility standards to make products inclusive and accessible to all users.
  • Develop a starter kit comprising essential components and style guidelines to expedite design and development workflows.
  • Create high-quality graphics and iconography to support development efforts.


I worked on five websites and a design system for the Gears of War franchise:

  1. Gears 5: website for the AAA-title third-person shooter game
  2. Gears of War: website for the AAA-title franchise
  3. Gears Esports: website for the Gears 5 Esports tournament
  4. Gears Tactics: website for the turn-based strategy game
  5. Gears POP!: website for the iOS and Android mobile game
  6. Design system for The Coalition web team, ensuring consistency and efficiency across all Gears websites

Secure Enterprises
Permanent full-time
December 2014 - October 2016
1 year 11 months
Remote Canada

Creative Director

Secure Enterprises is a software research and development company.

UX/UI Responsibilities

  • Responsible for user experience and user interface design for a messenger application and branding.
  • Proactively identify issues, establish benchmarks, and iteratively design, test, and refine solutions.
  • Provide leadership in user experience design across the planning and development life cycle for iOS and Android platforms.
  • Deliver comprehensive design assets, including logo identities, layouts, typography, icons, wireframes, user flows, information architecture, mockups, and design guidelines."


  1. Subscription-based end-to-end encrypted messaging app on iOS and Android.
  2. Device management system for businesses to secure and protect customer data on employee devices.

Fortinet logo

Research and Development team
Permanent full-time
September 2012 - November 2015
3 years 3 months
Onsite Burnaby, BC, Canada

User Interface/Graphic Designer 3

Fortinet is the fourth-largest network security company by revenue worldwide. It develops cybersecurity solutions, including hardware devices such as firewalls, software and anti-virus service protection, intrusion prevention systems, and endpoint security components.

The company has 330,000+ enterprise users and 3.4 million+ security appliances shipped. Customers include Microsoft Azure, Amazon Web Services, Dell SecureWorks, Intel and Oracle.


  • Design graphical user interfaces for software applications on iOS and Android, as well as consoles on macOS and Windows.
  • Deliver high-quality mockups and graphical assets to facilitate user interface implementation for our Software Engineers in an agile work environment.
  • Create websites, web portals, marketing collateral, presentations, and hardware packaging and handbook prints.
  • Communicate graphic standards and specifications to team members, provide documentation of design guidelines, and print quality control.
  • Deliver visual data, user flow, wire-framing, icons, illustrations, type, and layout.


I worked on a range of web and native applications:

  1. FortiAP: a wireless access points solution
  2. FortiAnalyzer: a network security analytics solution and centralized network logging and reporting
  3. FortiClient: a SECaaS Endpoint protection of software and hardware inventory
  4. FortiCloud: a SaaS offering range of management and services
  5. FortiExplorer: a network management and config tool
  6. FortiManager: a centralized management solution
  7. FortiToken: a 2FA/IDaaS and one-time password software token app
  8. FortiOS: a SaaS network security OS providing protection for networks, data centers, cloud environments, and endpoints
  9. ForitGuard Center: a security intelligence and threat response service on vulnerabilities
  10. Fortinet Beta Program: an enrollment for future software and feature release
  11. Fortinet Video Library: a web-based resource video tutorials of Fortinet products
  12. Fortinet Document Library: a web-based resource technical documentations of Fortinet products
  13. Fortinet PMDB: a product management database that supports internal operations and ensures product up-to-date information accuracy and consistency

The Coca-Cola Company logo

The Coca-Cola Company
Far Coast collaboration
September 2009 - December 2009
Onsite Vancouver, BC, Canada

Industrial Designer

The Coca-Cola Company is a multinational beverage corporation, manufacturer, retailer, and marketer. Far Coast is The Coca-Cola Company's entry into the specialty coffee and tea category.


  • Designed a furniture collection manufactured and deployed in prominent Far Coast Venues, including installations in the Whistler Athlete's Villages and the Lower Mainland during the 2010 Winter Olympic Games.
  • Articulated the brand essence of Far Coast through color and style.
  • Enhanced the Far Coast and 2010 Winter Olympic brands while cultivating the ambiance and atmosphere of the Far Coast 'warming zone.'
  • Employed rapid prototyping, AutoCAD drafts, ergonomic considerations, user research, case scenarios, and usability testing.
  • Engineered furniture for flat-pack assembly, streamlining production and transportation processes.


Outdoor lounge chair, community table, and coffee table


Emily Carr University of Art and Design

Bachelor of Design Major in Industrial Design
September 2006 - May 2010
Vancouver, BC, Canada

British Columbia Institute of Technology

Applied Web Development Associates Certificate
February 2011 - April 2012
Vancouver, BC, Canada


UX design

  • Native apps on iOS, macOS, Android and Windows
  • User research, usability testing and analysis
  • Wireframe and information architecture
  • Responsive and adaptive web design
  • User scenarios and task flows
  • Sitemap and user journey
  • High-fidelity prototypes
  • UX value proposition
  • Presentations
  • Accessibility

UI design

  • Design system; visual and interaction specifications
  • Style guide; typography, color usage and iconography
  • Layout and uniform elements
  • Human-computer interaction
  • Graphic and illustration
  • Brand identity

Front-end development

  • JavaScript
  • HTML5
  • CSS3

Design tools

  • Adobe Creative Suite (XD, Photoshop and Illustrator)
  • Figma and Figjam
  • Zeroheight
  • Principle
  • Zeplin
  • Miro

Data insights and research tools

  • Microsoft Power BI
  • Optimal Workshop
  • Google Analytics
  • Microsoft Azure
  • Salesforce
  • FullStory
  • Hotjar