To ensure the success of Operations and drive player engagement, I focused on creating in-game web features that incentivize players to go back to the game and play, grind to unlock rewards, and earn digital game currency.
To achieve this, I designed features that effectively showcase the new content available in each Operations update, including Tour of Duty rewards, Ranked Versus rewards, new heroes and villains, new modes, and new maps. I also leveraged gamification techniques, such as progress bars to incentivize players to continue playing and to grind to unlock rewards.
In addition, I created a digital game currency system on web that enables players to earn and spend digital currency within the game. By offering unique and valuable rewards that can only be earned through gameplay, we were able to drive player engagement and retention, while also encouraging players to spend more time playing the game.
To ensure that the website design aligned with game messaging and effectively drove player engagement and revenue, I designed extended web in-game stats and reward progressions. This enabled players to track their progress and performance in real-time, increasing their motivation and incentivizing them to continue playing and unlocking rewards.
To further enhance the user experience and drive engagement, I developed UX value propositions that included feature summaries, hypotheses, goals, and guiding principles, target users, business impacts, and measures of success. By taking a comprehensive and user-centric approach, I was able to effectively communicate the value proposition of each feature, ensuring that they met the needs and preferences of our target audience and aligned with our overall business objectives.
Through a comprehensive and user-centric approach, I was able to develop in-game web features that effectively met the needs and preferences of our target audience, driving engagement, revenue, and customer satisfaction for Gears 5.
Based on Xbox research and my own investigations, I have found that the most common reason players play games is simply because they are fun. However, motivations for playing games can vary greatly between different groups of players.
For example, hardcore social players are often motivated by the social aspects of the game, such as playing with friends and building a community. Engaged/lapsed players, on the other hand, may be motivated by the challenge and excitement of the game, while also seeking a sense of accomplishment and progression.
Finally, engaged/immersed players are often motivated by the immersive and immersive nature of the game, seeking to escape into a rich and detailed world where they can explore, discover, and engage with the game on a deeper level.
Design Gears5.com/rewards for players to track their rewards progression on the go. Players will be motivated to grind or spend to that reward, driving game play and retention.
As a Gears 5 player, I want to track my in-game rewards progression on the web so that I can become more aware of the content the game has to offer.
Players cannot see what rewards the game offers when they are away from the game. If we do not add Ranked rewards web features in Operation 4, players may not notice that a New Rank System is launched.
If we add Ranked rewards, players will be more likely to engage with the new Ranking System starting in Operation 4.
To help users understand how to earn Gears Points in the game and rank up to Masters, I created an informative and engaging user interface that clearly outlines the different ways in which points can be earned, as well as the benefits and rewards associated with each level of rank.
Play matches against similarly skilled opponents for the ultimate reward at the highest. All playlists have the same rewards from Bronze to Master. Display graduation and season rewards for each rank up.
I designed a popup for each game mode to inform users how to play the modes:
Through a combination of visual design, instructional text, and interactive elements, players can easily track their progress and understand the specific actions and efforts required to earn points and rank up.
Additionally, by clearly outlining the benefits and rewards associated with each level of rank, we can incentivize players to continue playing and striving to improve their performance, ultimately driving higher levels of engagement, retention, and revenue for the game.
Tour of Duty contains earnable exclusive customization to Gears 5. Players can complete daily objectives or Tour medals to earn stars. Every star gets you closer to the next rank. Rank up to unlock exclusive rewards. Tour rank goes from Recruit I to General and evergreen.
By clearly outlining the benefits and rewards associated with each rank, we can incentivize players to continue playing and striving to improve their performance, ultimately driving higher levels of engagement, retention, and revenue for the game.
Overall, this user interface effectively promotes the Tour of Duty feature and drives player engagement and retention, while also providing players with a clear and engaging way to track their progress and earn exclusive rewards and customization items.
Players are able to view their stats for various modes; Versus, Horde and Escape. Encourage players to show off their Stat Card images of their in-game stats to the world on their social platform. Go in-game to customize banners and character skins for your Stat Cards. HTML 9:16 Stats Cards for Versus, Horde and Escape. Click or tap on "share" icon flattens the layers into a 4:5 image for social sharing.
Overall, this user interface effectively promotes player engagement and social sharing, while also providing players with a valuable and engaging way to track their in-game stats and customization options.
To ensure the success of Gears 5 and its associated websites, I developed a set of design specifications that govern the design and functionality of the websites, including:
Overall, these design specifications ensure that the websites effectively meet the needs and preferences of our target audience, driving engagement, retention, revenue, and customer satisfaction for Gears 5.
|Lead Software Engineer
|Fernando De Bem
|Gears 5 Game Lead UI Designer
|Gears 5 Game Lead Player Versus Player Designer
|Gears 5 Game Lead Multiplayer Designer
|Director of Communciations
|Senior Community Manager
|Business Intelligence Manager