Operations are huge quarterly updates containing a ton of new content including Tour of Duty rewards, ranking system rewards, new heroes and villains, new modes and new maps.
The strategic goals for in-game web features is to influence players to go back to the game and play, grind to unlock rewards, and earn digital game currency.Visit Gears5.com Rewards and Stats
I align with game messaging and design extended web in-game stats and reward progressions. I create user experience value propositions that includes feature summary, hypothesis, goals, and guiding principles, target users, business impacts, and measure of success. More about me.
Upon Xbox research, we asked players why they play games and the most common answer is “because they’re fun”. Motivations for playing games are different between groups of players; hardcore social, engaged/lapsed, and engaged/immersed.
For players who want earnable rewards, Gears5.com/rewards lets them track their progression on the go. Players will become more aware of the content we offer and will be motivated to grind or spend to that reward, driving game play and retention.
Players will never miss out on rewards. They will be able to see objectives and accept greater effort to rank up to reach the next level. Players will have a harder time to throw away all their hard work. Drive the need to gain more Gear Points and Coins.
If we add Ranked rewards, players will be more likely to engage with the new Ranking System starting in Operation 4.
Market expansion; inform, increase exposure, game engagement, revenue, and shareable URL. Increase visitation to the Rewards page and direct players to go play the game and make transactions. Help improve player versus player (PvP) retention and player sentiment.
In Ranked Versus, your rank is determined by the number of Gears Points (GP) you have. The more GP, the higher your rank. Everyone starts in Bronze with 0 GP, so you'll need to fight your way up the ranks by earning GP in matches.
All playlists have the same rewards from Bronze to Master.
Play matches against similarly skilled opponents for the ultimate reward at the highest.
Inform users how to play ranked.
Tour of Duty contains earnable exclusive customization to Gears 5. Complete daily objectives or Tour medals to earn stars. Every star gets you closer to the next rank. Rank up to unlock exclusive rewards. Tour rank goes from Recruit I to General and evergreen.
Players are able to view their stats for various modes; Versus, Horde and Escape. Encourage players to show off their Stat Card images of their in-game stats to the world on their social platform. Go in-game to customize banners and character skins for your Stat Cards. HTML 9:16 Stats Cards for Versus, Horde and Escape. Click or tap on "share" icon flattens the layers into 4:5 image for social sharing.
|UX/UI Designer||Tina Kao|
|Sr. Producer||Carolina Smith|
|Web Producer||Jim White|
|Associate Producer||Ryan Serbet|
|Lead Software Engineer||Karl Romanowski|
|Software Engineer||Sarah Nicholson|
|Software Engineer||Karl Castillo|
|Software Engineer||Fernando De Bem|
|Content Publisher||Marko Djordjevic|
|QA Lead||Mashal Pannu|
|QA Lead||Stephen Golding|
|QA Tester||Lincy Charles|
|QA Tester||Artem Chaykin|
|User Researcher||Cornelia Laros|
|BI Manager||Vanessa Hung|
|Lead PvP Designer||Jonathan Taylor|
|Lead Multiplayer Designer||Andrew McKenzie|
|Lead Game UI Designer||Joshua Trusz|
|Director of Communciations||Dana Scissons|