The Gears of War franchise is an award-winning and billion-dollar AAA title video game that has redefined the third-person shooter genre. Gears 5 will be published by Xbox Game Studios for Microsoft Windows and Xbox One.
I work on the new Gears5.com website, launched in June 9, 2019. It supports a third-person shooter genre audience for the mature 17+ age group.Responsibilies
Company: The Coalition (Developer), Microsoft Corporation (Xbox Game Studios, Publisher)
Product: Gears 5 website
Web Launch: June 9, 2019
Game Shipped: September 10, 2019
Role: Web UX/UI Designer
Collaboration: Web Product Owner, Web Producer, Software Engineer Lead, Test Lead, Business Intelligence Team, Full Stack Developers, and Software Test Engineer
Stakeholders: Director of Communications, Esports, In-game Designer, Licensing, and Marketing
Deliverables: User research, wireframes, user flows, information architecture, rapid prototypes, web design guidelines, and UX/UI/CX
Software Tools: Adobe (Xd, Ai, Ps), Microsoft Azure, and Axure RP
Work Date: March 2018 - Present
Created series of touchpoints that capture the context of each interaction between Gears of War websites and the customer, including:
Working with User Researchers (BI) in the development and evaluation of usability studies and user testing. The intent is to increase our customer conversion and task oriented success rates before our Software Engineers implement them.
Research methods include:
Include 2019 E3 trailers and how-to videos.